7 Meteoric Rise Stories of Tokenomics Championed by Social Media Powerhouses

4. YouTube's Brave Browser Integration - Rewarding User Attention

YouTube’s integration with Brave Browser uses Basic Attention Tokens (BAT) to pay users for their attention. Viewers earn BAT when they watch ads on Brave, and they can then use these tokens to tip their favorite creators. This model changes the way people engage with ads and offers a new income stream for content creators.